Overview
Genomic Digital ("we," "us," or "our") operates the website genomic.digital and provides digital marketing services to business clients. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or engage our services.
Information We Collect
Information You Provide
When you contact us through our website, request a consultation, or become a client, we may collect:
- Name and contact information (email address, phone number)
- Company name, job title, and business information
- Marketing objectives and campaign details
- Billing and payment information
- Any other information you choose to provide
Information Collected Automatically
When you visit our website, we may automatically collect certain information, including:
- IP address and approximate geographic location
- Browser type, operating system, and device information
- Pages viewed, time spent on pages, and navigation paths
- Referring URL and search terms used to find our site
Third-Party Tools and Services
We use the following third-party tools to operate our website and deliver our services. Each has its own privacy policy governing data use:
- Google Analytics (GA4) -- We use Google Analytics to understand how visitors interact with our website. Google Analytics collects anonymized usage data including pages visited, session duration, and traffic sources. Google Privacy Policy
- Google Ads -- We use Google Ads conversion tracking and remarketing to measure the effectiveness of advertising campaigns and to serve relevant ads. Google Privacy Policy
- Meta (Facebook/Instagram) Ads -- We use Meta pixel and Conversion API (CAPI) for conversion tracking and audience targeting on behalf of our clients. Meta Privacy Policy
- Google Tag Manager -- We use Google Tag Manager to manage tracking tags on our website and client websites. GTM itself does not collect personal data but facilitates the deployment of tags that may.
- Cloudflare -- Our website is served through Cloudflare, which may collect certain technical data for performance and security purposes. Cloudflare Privacy Policy
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to collect information about your browsing activity. These include:
- Essential cookies -- Required for basic site functionality
- Analytics cookies -- Help us understand how visitors use our site (Google Analytics)
- Advertising cookies -- Used by Google Ads and Meta to measure ad performance and deliver relevant advertising
You can control cookies through your browser settings. Disabling certain cookies may affect site functionality.
How We Use Your Information
We use the information we collect to:
- Respond to inquiries and provide requested services
- Manage client accounts and deliver marketing campaigns
- Analyze website usage and improve our site experience
- Measure the effectiveness of our marketing efforts
- Comply with legal obligations
How We Share Your Information
We do not sell your personal information. We may share information with:
- Service providers -- Third-party tools and platforms listed above, solely for the purposes described
- Legal requirements -- When required by law, subpoena, or legal process
- Business transfers -- In connection with a merger, acquisition, or sale of assets
Data Retention
We retain your personal information only as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. Website analytics data is retained according to the default retention settings of the respective analytics platforms.
Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure.
Your Rights
Depending on your jurisdiction, you may have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal information
- Opt out of certain data collection and marketing communications
- Request a copy of your data in a portable format
To exercise any of these rights, contact us at ben@genomicdigital.com.
California Residents
If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with additional rights regarding your personal information. We do not sell personal information as defined under the CCPA. You may request disclosure of information collected and request deletion by contacting us at the email above.
Children's Privacy
Our website and services are not directed to individuals under 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. Continued use of our website after changes constitutes acceptance of the revised policy.
Contact Us
If you have questions about this Privacy Policy or our data practices, contact us at:
Genomic Digital
Park City, UT
ben@genomicdigital.com